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Consumer Trends and New Product Opportunities in the Food Sector

Consumer Trends and New Product Opportunities in the Food Sector

Grunert

ISBN
9789086863075
Publicado
14/10/2017
Edición
Idioma
Inglés
Páginas
236
Peso
1500
Editorial
Wageningen Academic Publishers

DESCRIPCIÓN

The food sector is changing. Consumers want not only tasty and healthy food products, but products that are sustainable and authentic. At the same time, new developments in farming, food processing, and retailing open up new opportunities in the development of food products. Bridging these challenges and opportunities is a major task for food marketing.
This book traces consumer trends regarding healthiness, sustainability, authenticity, and convenience. It gives an introduction to current developments in farming, in food processing technology, and in retailing. It also explains how segmentation and consumer-led product development can lead to new food products in response to these trends.

CONTENTS:


1. Introduction

2. The health trend

3. The sustainability trend

4. The authenticity trend

5. The convenience and bundling trends

6. Introduction to the food chain

7. New developments in the farming sector

8. Modernisation of traditional food processes and products

9. Emerging technologies in food processing

10. Forms of food distribution and trends in food retailing

11. Consumer segments in an international context

12. Global food product development

13. Success factors in new product development in the food sector

14. Towards more open innovation in the food sector


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